Social Media & UGC Manager | Remote | LATAM Only

About Us Remote Talent LATAM connects talented professionals across Latin America with growing companies in the U.S. and other international markets. We help professionals find long-term remote opportunities where they can grow their careers while making a meaningful impact on the teams they join. About the Client Our client is a US healthcare company combining personalized virtual primary care, proactive preventive medicine, and AI-powered health management through a membership model designed to make concierge-level healthcare more accessible. As the company expands its marketing efforts, it is focused on strengthening its social media presence, building creator partnerships, and developing engaging content that communicates its approach to modern healthcare. About the Role We are looking for a Social Media & UGC Manager to lead organic social media operations and manage user-generated content (UGC) creator partnerships. This person will develop content strategies, coordinate creators and internal subject-matter experts, and oversee content production from ideation through delivery. The ideal candidate combines creative thinking with strong project management skills and a data-driven approach to social media. They should be comfortable building and growing a social media presence, developing compelling briefs and scripts for a U.S. audience, and collaborating with internal teams to produce content for both organic channels and paid campaigns. Key Responsibilities Develop and execute organic social media strategies across platforms such as Facebook, Instagram, TikTok, X, YouTube, and Reddit. Manage content calendars, publishing schedules, community engagement, and day-to-day social media operations. Source, brief, and manage UGC creators and influencers through platforms such as JoinBrands, coordinating content production for organic social media and paid advertising campaigns. Develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging, audience needs, and marketing objectives. Coordinate in-house content creation with physicians, founders, and internal team members, ensuring health-related scripts receive the appropriate medical review before production. Monitor engagement, audience growth, and creative performance, using insights to refine content strategies and guide future creative development. Collaborate with paid acquisition and marketing teams to align creative concepts with campaign objectives and performance goals. Leverage AI tools such as Claude and ChatGPT to support content ideation, scripting, planning, research, and workflow optimization. Ensure content aligns with brand guidelines and applicable advertising, disclosure, and healthcare marketing requirements.