Social Media Manager

About the Role

We’re looking for a Social Media Manager who’s not just fluent in content creation, but deeply aligned with our mission. You’ll be the voice of Intelligent Change across all social platforms, blending strategy, storytelling, and soul to grow our audience, deepen engagement, and inspire daily transformation. Location: This is a fully remote position open to candidates anywhere in the world. However, we have a strong preference for applicants based in or near Toronto, Canada.

Key Responsibilities

Own and execute the social media strategy across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms. Create and manage a monthly content calendar aligned with product launches, brand themes, and community moments averaging 100+ posts per week across channels. Write and edit high-performing captions and microcopy that reflect our brand voice: inspiring, calm, intentional, and insightful. Collaborate with video creators and editors to produce beautiful, on-brand visuals and short-form video content. Engage with our community: respond to comments, and tagged stories with warmth and purpose. Track performance metrics weekly and monthly, using insights to inform future content and optimize growth. Partner with the influencer and affiliate marketing team on collaborations, campaigns, and social features. Monitor trends and conversations in the wellness, personal development, and lifestyle space to keep our content fresh and relevant. Managing external freelance resources, including overseeing workflow, budget, and performance.