Associate Principal, UX Research

Associate Principal, UXResearch Our client is one of the top-tier Financial Services that is currently seeking Senior UX talent to over their digital product.

Ability to strategize and communicate planning of research for fullstream(s) of digital products • Independently and efficiently plan and conduct effective research activitiesfor stream(s) of work (with minimum need of oversight and review from ResearchLead) • Act as lead to uncover and articulate actionable insights from research • Independently prioritize time and efforts to deliver in line with key GTOinitiatives and requests from relevant stakeholders • Independently develop optimization goals and corresponding data improvementsand reporting • Connect business objectives and data technology • Continuous up-skilling in research related methodology and technology asvalue add to the team

• Mentor and support junior team members Strong service-orientated attitude across stakeholder groups

Research - Execution (20%)

· Independently propose clear andeffective research plans and reach consensus with stakeholders · Independently execute and managetests to validate hypothesis and uncover insights · Lead the decision to apply thecorrect methodology to different projects and stages to achieve insights in themost efficient manner. · Work with stakeholders to clearlydefine and prioritize user research questions and lead the creation of researchmaterials · Work with local stakeholders andrelevant platforms to coordinate all the logistics to carry out the plannedresearch activities · Manage Insights and UX Strategyactivities of assigned projects for on-time delivery · Able to handle multiple projectsconcurrently while balancing project work in terms of priority to the Business · Lead and manage articulatedresearch timelines from planning to execution to reporting · Independently manage third partyresearch vendors including assessing commercial requirements and logistics

Research - Synthesis (30%)

· Lead articulation of researchgoals and work with data team to draw connection for post-launch/on-goingmonitoring · Strong ability to consolidate andpresent clear research and data findings to impact design and businessdecisions · research findings and brainstormwith business/product owners for future product/feature ideas

Measurement and Journeys (10%)

· Identify current pain points,propose implementable solutions, and create optimal customer journeys togetherwith UX designers · Independently propose measurableUX KPIs for assigned projects and reach consensus with stakeholders. · Own the complete view (document)of pain points identified and future product/feature ideas of assigned product,and systematically raise and review with stakeholders · Utilize insights to lead thecreation and management of desired customer journeys · Improvement in app ratings forassigned projects · Identify and act on researchopportunities for both new designs and current live platforms, and work withstakeholders on annual research planning · Be mindful of AIA's total digitaleco-system and persistent live environments, and related user experience inplanning

Stakeholder relationshipmanagement (20%)

· Steer projects to the rightdirection from UX perspectives while meeting requirements from stakeholders · Guide as SME for BUs in researchmatters and enquiries · Positive feedback on assignedprojects from customers and stakeholders · Effectively and independentlyhandle conflicts and differences when they occur amongst GDE internal and otherproject stakeholders

Research - General Practice (20%)

· Clearly identify purpose ofdifferent research projects and work with BUs to achieve related results · Stay informed and in tune withthe latest developments within research methodologies, best practices, andtrends · Independently lead minimum 1Group wide research-based sharing

Financial and Non-Financial Measures:

· Well-managed view of full journeyfor assigned project stream, capturing full view of experience (e.g. painpoints, ideas for future improvements etc.) · Leverage position as keyresearcher to draw efficient learnings across BUs in research execution andrecommendations · Independently propose measurableUX KPIs for all assigned projects and reporting of insights and results · Improvement in app ratings for assignedprojects · Achieved agreed frequency inresearches proposed and conducted (minimum on average once every two months,can be large or small) · Led a minimum of 1 Group wideresearch-based sharing (with support from Research Lead) · Positive feedback on assignedprojects from customers and stakeholders Originally posted on Himalayas