Product Manager

The Role As Product Manager, you'll own the development and growth of Lilli's apps and services for carers and families. The role is predominantly direct-to-consumer, with additional responsibility for the front-end experience of our public sector products. Working closely with the Head of Product, you'll turn our wider product strategy into something families can rely on: easy to understand, simple to get started with, useful day-to-day, and trustworthy enough to support the wellbeing of a loved one. You'll own the full product cycle — from discovery through to delivery and ongoing improvement — and you'll be expected to bring strong product judgement, back decisions with evidence, and take ownership of whether what you build actually works. What You'll Do Own the Family product area within Lilli's wider product strategy, and work with the Head of Product to define how it connects with our public sector offering. Build a deep understanding of families and carers — their needs, behaviours, motivations, and the reasons they disengage. Own the customer journey end-to-end: from proposition and onboarding through to regular use, engagement and retention. Identify and prioritise the problems worth solving, using interviews, observation, product analytics, support feedback and experimentation. Turn ambiguous customer problems into clear product hypotheses, requirements and measurable outcomes. Shape solutions in close partnership with Engineering, Data Science and Design, from discovery through delivery. Make clear prioritisation and scope trade-offs within your product area. Define success metrics and use data to understand whether what you've built is working. Run experiments to improve activation, engagement, retention and overall customer experience. Partner with Commercial, Marketing, Customer Success and Operations to make sure the whole proposition works — not just the software. Bring customer evidence and product learnings back to the Head of Product and wider business, and challenge assumptions when the evidence points elsewhere.