Senior Manager Performance Marketing (Subscription Apps)

We are looking for a Senior User Acquisition Manager to own and scale growth for one or more of our core products. This role goes beyond campaign execution — you will be responsible for defining UA strategy, driving profitable growth, and shaping the product experience through close collaboration with Product, Data, and Engineering teams. You will lead web and web-to-app acquisition across key channels, ensuring we not only scale efficiently but also improve the quality of users through better funnels, onboarding, and monetization strategies. This role requires someone who can connect performance marketing with product thinking — identifying opportunities, advocating for changes, and driving cross-functional initiatives that unlock new growth. If you have experience in subscription-based products and thrive at the intersection of marketing, data, and product, this role is for you.

Expectations | Duties Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels Drive profitable growth, optimizing toward long-term metrics (LTV, D30/D120 ROAS), not just short-term CPA Partner closely with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience. Design and execute testing strategies across channels, creatives, funnels, and pricing models Scale and optimize key channels (Meta, Google, and emerging platforms), while continuously exploring and launching new acquisition channels Lead creative strategy in collaboration with in-house teams, ensuring high testing velocity and strong performance insights Improve tracking, attribution, and data quality, working with Data and Engineering on initiatives such as CAPI, event mapping, and signal optimization Own and deliver cross-functional projects, such as new market launches, funnel iterations, or new channel onboarding Continuously identify inefficiencies and opportunities, and turn them into clear, actionable growth initiatives