Senior Content Marketing Specialist

Zipliens is a leading lien resolution company that specializes in streamlining the lien process for personal injury law firms. We are looking for proactive, results-driven individuals to join our dynamic team.

Zipliens has grown through referrals and relationships. Now we're building a content engine that earns attention beyond them. As our Senior Content Specialist, you'll be an early member of a small, growing marketing team, reporting to the Director of Marketing and working side by side with product marketing, events, marketing operations, and design.

You'll drive how Zipliens shows up in search engines (SERPs and AI platforms) and in the resources law firms rely on: our SEO strategy and baseline, website content, the LinkedIn content calendar, blog posts, customer newsletters, and case studies. Lien resolution is technical (Medicare, Medicaid, ERISA, medical liens, subrogation), and your job is to turn that complexity into content that paralegals, case managers, and attorneys actually find, use, and trust.

You'll thrive here if you love both the craft of a sharp draft and the discipline of keyword research and performance data, enjoy pulling insight out of subject-matter experts, solving industry pain points through creative mediums, and want to build a content program from the ground up. The role is primarily hands-on writing and execution, with growing ownership of strategy and planning as the program grows.