PPC Specialist

LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States. We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance. Important: Previous experience in the mortgage industry is required.

Responsibilities Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms Create and implement paid advertising strategies to generate high-quality mortgage leads Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI Create and optimize ad copy, landing pages, and campaign structures Monitor campaign performance and identify opportunities for improvement Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools Conduct A/B testing to improve campaign effectiveness Analyze lead quality and collaborate with the sales team to improve lead generation results Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies Prepare regular performance reports and provide actionable recommendations Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

Requirements Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies Experience generating mortgage leads through paid advertising Strong analytical skills and the ability to optimize campaigns based on performance data Experience with Google Analytics 4, Google Tag Manager, and conversion tracking Understanding of advertising compliance requirements within the mortgage and financial services industry Ability to work independently, take ownership of campaigns, and bring forward new ideas Strong communication and problem-solving skills

What We Offer Opportunity to work with a growing U.S. mortgage lending company A dynamic and collaborative marketing environment The opportunity to take ownership of paid advertising strategies and contribute directly to company growth Competitive compensation based on experience Remote work flexibility