PPC Specialist (Google Ads)

PPC Specialist (Google Ads) Hours: Monday - Friday. 9AM - 5PM CT Remote: Independent Contractor LATAM Only Hourly Wage: $1,800 - $2,800 We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts. This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements. The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives. Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Responsibilities Campaign Build & Setup Build and launch search, display, and performance campaigns Structure campaigns based on strategy and account needs Implement keyword targeting and match types Upload and manage ad creatives and extensions Optimization & Performance Management Conduct ongoing campaign optimizations Adjust bids, budgets, and targeting based on performance Identify opportunities to improve CTR, CPC, and conversions Monitor pacing and performance trends Search Term & Negative Management Perform regular search term analysis Identify irrelevant traffic and add negative keywords Refine keyword targeting to improve efficiency Maintain clean and scalable keyword structures Reporting & Insights Support Support performance reporting and analysis Flag performance changes and anomalies Collaborate with senior team members on insights Ensure data accuracy across platforms