Performance Marketing Manager

Job Summary: We for looking for a strategic, hands-on growth marketer who understands the complete customer acquisition journey, from the first impression to a closed-won customer. You should be equally comfortable developing a growth strategy, restructuring a Google Ads account, analyzing conversion data, challenging landing-page performance, and presenting revenue outcomes to leadership.

Key Responsibilities 1. Paid Acquisition & Growth Strategy Own the end-to-end paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other relevant acquisition channels. Develop and execute scalable B2B lead-generation strategies targeting U.S. startups, SMBs, and growing businesses. Manage and optimize campaigns across Search, Display, Remarketing, Performance Max, Demand Gen, and paid social. Build channel-specific acquisition strategies based on audience intent, industry, service offering, and customer economics. Identify new acquisition opportunities, emerging platforms, and scalable growth channels. Develop and manage campaign budgets with a clear focus on ROI, CAC, and revenue contribution. 2. Revenue & Funnel Optimization Own the complete marketing funnel: impressions, clicks, landing-page conversions, leads, MQLs, SQLs, opportunities, and closed-won revenue. Optimize campaigns for qualified leads and actual customer acquisition rather than vanity metrics. Work closely with Sales and Marketing Operations to improve lead quality, conversion rates, and pipeline contribution. Identify funnel bottlenecks and recommend improvements across targeting, messaging, offers, landing pages, and conversion journeys. Monitor customer acquisition cost, cost per qualified lead, customer lifetime value, ROAS, and marketing-sourced ARR. 3. Experimentation & Conversion Rate Optimization Develop a structured experimentation roadmap for paid acquisition. Continuously test ad creatives, copy, messaging, audiences, keywords, bidding strategies, landing pages, and offers. Lead A/B testing initiatives and use data to determine winning strategies. Collaborate with design and content teams to develop high-converting campaign assets. Identify opportunities to improve website conversion rates and reduce acquisition costs. 4. Analytics, Attribution & Reporting Own performance tracking and reporting across Google Ads, Meta Ads, LinkedIn Ads, GA4, and HubSpot. Ensure accurate conversion tracking, UTM governance, attribution, and campaign measurement. Build dashboards that connect advertising investment to qualified pipeline, closed deals, and revenue. Analyze performance by channel, campaign, audience, keyword, industry, and service line. Present actionable insights, performance trends, and optimization recommendations to marketing leadership. Make data-backed budget allocation decisions based on actual business outcomes. 5. Collaboration & Leadership Work closely with SEO, Content, Product Marketing, Marketing Operations, Design, and Sales. Translate business objectives into actionable campaign strategies. Establish performance marketing processes, testing frameworks, and reporting standards. Take ownership of execution while providing strategic direction and accountability. Proactively identify problems and opportunities rather than waiting for instructions.