Marketing Project Coordinator

Position Overview: You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to: Building and deploying email marketing campaigns (Revinate) SMS/MMS outreach for potential customers and advertisers Managing database communications, including list segmentation and upkeep Creating and adapting marketing materials in Canva Data gathering and analysis of Leads, Past Customers, and Sales metrics Key Responsibilities: Marketing & Advertising Build and deploy email campaigns in Revinate, from list segmentation through send. Manage ongoing database communications, ensuring lists are clean, segmented, and up to date. Develop and implement email and text message marketing campaigns. Content generation, including the use of AI. Advertising spend optimization. ICP - Ideal Customer Profile analysis and identification. Ability to set up and monitor advertising campaigns, measure performance, and recommend changes. Understanding and ability to implement SEO. Project Management & Automation: Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution. Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials. Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability. Analytics & Performance Tracking: Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools. Monitor key metrics, including open/click rates, list growth, website traffic, and conversions. Use data insights to continuously refine and optimize campaign strategies for better results. Need to be very proficient in analyzing data and using spreadsheets. Creative & Materials: Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding. Collaborate with external graphic designers when more advanced design work is required.