Manager, Integrated Marketing

Over The Moon is the ultimate retail, registry, and editorial platform for curating a life well-lived. What began as an inspirational resource for couples getting married has grown into a cult fashion, home, and children’s shopping destination as well as an elevated wedding and baby registry provider, and we are in the midst of an exciting new stage of growth and looking to expand our team.

We are looking for a highly organized, hands-on marketer to bring our brand to live consistently across every channel. As Manager of Integrated Marketing, you’ll be the connective tissue between our campaigns, channels, and partners, ensuring every touchpoint tells a unified, impactful story. You’ll drive integrated campaign planning and execution, manage partnership marketing deliverables, lead a small team, and keep the broader marketing, merchandising, and operations teams aligned and moving through disciplined project management. Your superpower is seeing the full picture and making all the pieces work together. The ideal candidate has experience operating within a fast-paced fashion, lifestyle, or luxury brand environment and is comfortable collaborating cross-functionally across marketing, merchandising, ecommerce, and leadership teams in a founder-led business. Responsibilities Integrated Campaign Strategy & Execution Plan and execute integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing. Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative. Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other. Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses. Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar. Partner with leadership to set and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership. Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications. Partnership Marketing Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions. Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides. Brief internal stakeholders and external partners on creative, copy, and campaign requirements. Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships. Project & Workflow Management Manage and develop two direct reports (Marketing Associate and Graphic Designer), setting priorities and providing day-to-day guidance and feedback Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track. Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce. Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary. Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations). Work closely with leadership and founder to translate brand and business priorities into actionable marketing plans and timelines Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs. Email & SMS Marketing Strategy Partner on email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar. Guide day-to-day execution of send schedules, segmentation, and performance reporting Hands-on platform experience (e.g., Klaviyo) is a plus but not required.