Lifecycle Marketing Manager

About the Role ThreeTrader is looking for an experienced Lifecycle Marketing Manager focused on hubSpot & marketing Automation Manager to own our HubSpot marketing automation function, from customer journey planning and workflow implementation to reporting and continuous improvement. You will build personalised, measurable email journeys that help customers move from registration to verification, first deposit, active trading and long-term engagement. You will also work closely with Marketing, Data, Development and Design to improve tracking, email templates and conversion performance. This is a senior, hands-on individual contributor role. You should be comfortable turning business objectives into automation plans, building and testing workflows yourself, and taking ownership of results. Key Responsibilities Marketing Automation & Customer Journeys Own the planning, design, implementation and ongoing optimisation of HubSpot marketing automation. Build customer journeys covering onboarding, verification, first deposit, activation, retention and reactivation. Define segmentation, enrolment triggers, branching logic, timing, exclusions, exit conditions and re-enrolment rules. Coordinate automated journeys and promotional campaigns to manage email frequency and avoid conflicting messages. Maintain workflow documentation, testing procedures and change management processes. HubSpot Platform & Data Management Own the marketing configuration of HubSpot, including contact properties, lists, lifecycle stages, campaign structure and workflows. Work with Data and Development teams to connect customer and transaction events to HubSpot through integrations, APIs and webhooks. Monitor data quality, synchronisation and workflow execution; investigate and resolve issues. Manage consent, subscription preferences, suppression lists and contact database hygiene. Protect existing customer journeys when changing data sources, integrations or workflow logic. Reporting & Continuous Improvement Build dashboards and reports covering email performance, journey conversion and campaign outcomes. Analyse customer drop-off across registration, verification, first deposit and subsequent engagement. Connect email engagement to downstream business outcomes rather than relying only on opens and clicks. Design and run tests on subject lines, content, timing, segmentation, templates and calls to action. Present clear findings, prioritised recommendations and measurable improvement plans. Marketing Tracking & Campaign Support Support Marketing with UTM standards, campaign tracking and attribution. Work with tracking and analytics owners to connect website behaviour, campaign sources and customer milestones. Help evaluate how email journeys contribute to paid media, KOL and promotional campaign conversion. Validate tracking and reporting before campaign launches. Email Design & Conversion Brief and collaborate with designers and copywriters to improve email templates, content structure and calls to action. Maintain reusable, mobile-friendly email templates and modules. Conduct quality assurance on personalisation, links, tracking, rendering and language versions. Monitor deliverability, bounces, unsubscribes and spam complaints, and coordinate corrective action.