Inbound Marketer

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.

Who Is DotActiv? At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone. Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency. With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

As an Inbound Marketer at DotActiv, you would be responsible for: Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge; Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys; Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently; Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets; Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms Optimising SEO strategies to ensure content ranks effectively in search engines; Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality. Breaking down long-form content into short-form assets, social posts, or infographics; and Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.