Healthcare SEO Specialist

💼 Healthcare SEO Specialist 🌍 Open to Latin America 🏠 Remote About Our Client Our client is a fast-growing, scaled direct-to-consumer telehealth company with a clear value story and strong credibility. Organic search is a key patient acquisition channel, and they're investing in owning it across both Google and AI search. About the Role We're looking for a Healthcare SEO Specialist to own organic search growth. You'll build and run the strategy that gets patients to find, trust, and sign up for care through Google and AI search, covering technical SEO, content, authority building, and measurement. Health is one of the hardest categories in search. Google holds medical content to a higher standard, patients are making decisions about their health, and every claim has to be accurate and credibly sourced. The best SEOs in this space know how to grow traffic without cutting corners on trust. You'll work with clinicians, writers, and the product team to turn expertise into content that ranks and converts. Responsibilities Build and run an organic growth strategy aligned to patient acquisition goals, researching how patients search across symptoms, conditions, treatments, costs, and comparisons Prioritize opportunities by traffic potential, intent, and likelihood of converting to sign-ups, and find where the brand can win against alternatives in search results Develop content briefs and work with writers and clinical reviewers to produce accurate, helpful, well-sourced health content Apply E-E-A-T principles through author credentials, medical review, citations, and clear sourcing, ensuring content follows health claim and advertising rules Refresh and consolidate existing content to protect and grow rankings Own technical SEO across crawling, indexing, site architecture, internal linking, schema, page speed, and Core Web Vitals, working with engineering to ship fixes Earn high-quality backlinks and mentions from credible health, media, and industry sources Improve visibility in AI search experiences such as AI Overviews, ChatGPT, Perplexity, and Gemini by structuring content so it is easy to understand and cite, and track how the brand is cited Build reporting across Google Search Console, GA4, and SEO tools that ties organic traffic to sign-ups and revenue, and tell leadership clearly what is working and where to invest next What We're Looking For A record of growing organic traffic and conversions, ideally in healthcare, telehealth, or another trust-sensitive category Strong technical SEO skills, including site architecture, indexation, schema, and page performance Experience building content strategy around search intent, with an understanding of how medical content is evaluated by search engines Familiarity with E-E-A-T and health content standards, including working with clinical reviewers Proficiency with Google Search Console, GA4, and SEO tools such as Semrush or Ahrefs Hands-on experience with link building or digital PR Curiosity about AI search and a willingness to test and learn A conversion-minded approach, caring about qualified sign-ups rather than traffic for its own sake Strong written English and the ability to explain SEO decisions to non-SEO stakeholders Nice to Have Experience in telehealth, direct-to-consumer health, or pharmacy and prescription categories Experience working with medical reviewers or physician-authored content Experience with programmatic or scaled content in a regulated category Experience with conversion rate optimization on health landing pages Experience using AI tools to speed up research, briefs, and analysis Work Schedule 100% remote setup so you can work wherever you're most productive This position operates on a full-time basis, with dedicated hours to ensure alignment with the team and delivery of quality work Availability during US business hours Compensation & Time Off Compensation paid in USD Paid bi-monthly on the 15th and 30th Paid Time Off according to company policy Holidays observed according to company guidelines Application Requirements Please submit: An updated resume A portfolio or case studies showing organic growth results you have owned, with traffic, conversion, or revenue outcomes where possible A 1–2 minute Loom video introducing yourself, describing your SEO experience, and walking through one healthcare or trust-sensitive SEO initiative you owned and the results it produced Only candidates who submit both examples and a Loom video will be moved to the next step of the hiring process.