Head of Growth

We're looking for an exceptional Head of Growth to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida. You'll take full ownership of an annual paid media budget of approximately ~ $700,000 CAD , doubling to $1.4 million over the next 2.5 years . You own the CPA. You set the strategy AND run the ad accounts hands-on. We want someone who's still sharp inside platforms, who treats CPA like a personal scoreboard, and who's hungry to win. You'll define the acquisition strategy, own the budget, build the measurement framework, and personally manage campaigns across Google, Meta, and emerging channels.

Responsibilities: Zero-based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok) Fix the measurement foundation: server-side tracking, CAPI, offline conversion value upload, new-vs-returning deduplication against a 20–30K family customer database Hands-on media buying: build, launch, optimize, and kill campaigns yourself Direct the creative engine: manage the on-camera content personality and video editor, run a weekly creative test/kill cadence Transition out the incumbent agency within 60 days Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back-to-school/New Year/camps) Report weekly on a single-page scorecard: new-customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing Design the scaling architecture to $1.4M without CPA degradation