Growth Marketer (Creator & Performance Specialist)

The Mission We are looking for a data-driven Growth Marketer who views creators not just as a brand awareness tool, but as a high-velocity performance marketing channel. Your mission is to weaponize our creator ecosystem to drive hyper-growth, user acquisition, and measurable revenue. This is not a traditional PR or talent management role; you will combine performance analytics, conversion rate optimization (CRO), and strategic relationship-building to build scalable acquisition loops. You are equally comfortable diving deep into data attribution models, A/B testing referral incentives, and speaking the language of gaming and streaming creators to unlock their audience's potential. We value execution, a scientific approach to growth, and absolute ownership. If you know how to turn creator traffic into sustainable, long-term user retention, we want you on our team. Key Responsibilities Performance-Driven Growth Strategy: Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention. Funnel Optimization & A/B Testing: Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user. Data Analytics & Attribution: Track, analyze, and report on campaign performance. Dive into attribution data to figure out which creators, platforms, and content formats drive the highest LTV (Lifetime Value) users. Creator Incentive Architecture: Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards that incentivize creators to actively promote our platform. Scalable Campaign Operations: Move away from manual one-off deals. Build systems, automated workflows, and CRM pipelines that allow us to manage and track dozens of creator growth campaigns simultaneously. Cross-Functional Collaboration: Partner with the Product and Engineering teams to build growth loops directly into the product (e.g., custom referral tools, creator-specific perks).