Event and Partner Marketing Manager

The Opportunity As the Event and Partner Marketing Manager at Coursedog, you'll lead event strategy and execution across our full portfolio—from large tradeshows and user conferences to high-touch executive events and regional meetings. You'll bring deep marketing expertise to every event, planning backward from lead generation and pipeline goals rather than simply executing a checklist. This role moves at 100 miles an hour: you'll manage multiple concurrent events, coordinate integrated marketing campaigns where events are central to larger initiatives, and travel 20-30% of the time to drive on-site execution. You'll partner closely with Sales, BDR, Account Managers, and the marketing team on targeting, messaging, and follow-up strategy—and you'll bring a collaborative, scrappy mindset to a role that demands both strategic thinking and flawless execution. This is ideal for someone who thrives in a fast-paced, mission-driven environment, enjoys owning outcomes from planning through measurement, and is energized by the challenge of turning an event into a pipeline driver. This position offers a competitive base salary between $110,000 - $130,000 , based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $120,000 - $140,000 when performance objectives are achieved. What You'll Do Own event strategy end-to-end: define lead and pipeline goals for each event, build the plan and audience strategy backward from those goals, and own the entire program from pre-event promotion through post-event follow-up. Plan and execute a diverse portfolio of event types—tradeshows, user conferences, high-touch executive events, and regional meetings—tailoring strategy and format to each event's unique purpose and audience. Coordinate integrated pre- and post-event marketing: manage invitations, promotional campaigns, targeted outreach, follow-up campaigns, and lead handoff to Sales in partnership with the broader marketing team. Partner with marketing, Sales, BDR, and Product teams on larger initiatives where events are a central piece of a broader campaign, ensuring alignment on strategy, messaging, and timelines. Manage event logistics with precision and attention to detail: lead communication with internal team for execution and planning, negotiate with venues and vendors, own budgets and timelines, coordinate staffing, and lead flawless on-site execution. Leverage AI tools and automation to optimize event workflows, lead tracking, and campaign effectiveness—bringing emerging AI capabilities into event strategy to work smarter and faster. Track and report on event performance against pipeline and revenue goals, analyze what worked and what didn't, and use those learnings to continuously refine strategy. Travel approximately 20-30% of the time to represent Coursedog, build relationships with prospects and customers, and execute events on the ground. Take initiative across the marketing function: identify where you can help, move fast, and drive outcomes without waiting to be asked.