Email Marketing Specialist ( Talent pool)

Email Marketing Specialist Remote: Latin America, Philippines, Eastern Europe Schedule: Full time and Part Time availability Salary: USD negotiable based on experience. Join the HireLago Vetted Talent Network Looking for your next career opportunity with innovative global companies? HireLago is a curated talent marketplace that connects exceptional professionals with fast growing companies across the U.S. and internationally. We don't just collect resumes, we carefully vet candidates to ensure they are ready to stand out when opportunities arise. By applying to this role, you'll have the opportunity to: Complete an interview with our recruiting team. Become part of our exclusive vetted talent community. Be considered for current and future opportunities that match your skills and experience. Gain visibility with our hiring partners, who actively search our marketplace for qualified professionals. Our partners hire across a wide range of functions, including Operations, Customer Success, Marketing, Sales, Finance, HR, IT, Engineering, E-commerce, Executive Support, and more. Whether you're actively looking for a new role or simply want to be ready when the right opportunity comes along, joining the HireLago talent network is a great way to get noticed. Apply today and become part of a trusted community of professionals ready to be hired. About the Role We are looking for a data-driven and creative Email Marketing Specialist to plan, execute, and optimize email marketing programs that drive engagement, customer retention, and revenue . This role owns the email marketing lifecycle from campaign planning and audience segmentation through copywriting, deployment, testing, and performance analysis. The ideal candidate combines strong marketing instincts with technical platform expertise and a solid understanding of deliverability and list health. The successful candidate will be comfortable managing both one-time campaigns and automated lifecycle flows , while continuously using data and experimentation to improve results. Key Responsibilities Email Campaign Management Plan and execute promotional campaigns, newsletters, lifecycle campaigns, and automated sequences. Manage campaigns from strategy through QA, deployment, and reporting. Ensure campaigns align with broader marketing and business objectives. Email Automation & Lifecycle Build and optimize automated flows, including: Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Re-engagement / Win-back and Customer Lifecycle Identify opportunities to improve the customer journey through automation. Segmentation & Personalization Develop audience segments based on customer behavior, demographics, purchase history, engagement, and lifecycle stage. Implement personalized messaging and dynamic content where appropriate. Copywriting & Creative Write compelling, conversion-focused email copy. Collaborate with designers to develop engaging, mobile-responsive email templates. Maintain brand voice and messaging consistency. Deliverability & List Health Monitor email deliverability and sender reputation. Manage suppression lists and inactive subscribers. Conduct regular list hygiene and identify potential deliverability risks. Follow email marketing best practices. Testing & Optimization Conduct A/B tests across: Subject lines, CTAs, Content, Send times, Offers, Segments Use test results to develop a structured optimization strategy. Analytics & Reporting Monitor and report on:Open Rate,Click-Through Rate, Conversion Rate, Revenue per Email, Unsubscribe Rate, Bounce Rate and Deliverability. Translate performance data into actionable recommendations. Compliance Ensure campaigns follow applicable email marketing regulations, including CAN-SPAM and GDPR.