Email Marketing Automation Specialist

About PropertyTek PropertyTek is a private equity-backed holding company transforming property management through a growing portfolio of SaaS brands. Our products power leasing automation for single- and multifamily residential property managers.

We're looking for a Marketing Automation Specialist who thrives in a fast-paced, growth-oriented environment. This is a role that will build the systems that move leads through our marketing funnel, directly supporting Sales and our mission to transform the property technology landscape.

Role Overview We're hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio (ShowMojo and Tenant Turner). This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows.

This is a contractor position, remote, Philippines-based preferred.

Key Responsibilities Workflow Architecture Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences Architect lead scoring models tailored to property management buyer behavior Build segmentation logic specific to the property management vertical (portfolio size, unit count, market, product line — ShowMojo vs. Tenant Turner) Design lifecycle-stage email flows: lead nurture, trial/onboarding, activation, upsell/expansion, renewal, win-back

Hubspot Execution Set up campaigns in HubSpot, bringing together the emails, landing pages, forms, and assets for each one Build and send emails in HubSpot, including newsletters, one-off sends, and nurture emails QA every email before it goes out Own the marketing email calendar: keep it current, keep every team informed of what's going out and when, and make sure sends stick to the schedule Coordinate email sends with Customer Success Keep HubSpot organized with consistent naming and foldering for emails, lists, and campaigns Own UTM tracking on every email and campaign link, so each click gets credited to the right campaign

Content & Landing Pages Write email copy for automated email workflows sequences Build and publish landing pages in HubSpot's CMS/page tools to support campaigns and lifecycle flows Publish blog posts and pages in WordPress Ensure workflows, content, and landing pages work as one connected system

Ongoing Optimization Run and maintain our lead nurture flows: keep emails, offers, and links current, and test changes that improve engagement and conversions Monitor email performance and revise logic accordingly; share the results and make regular optimization recommendations to the team Maintain clean data hygiene practices within workflows (list membership, enrollment/re-enrollment logic, suppression rules)