Digital Marketing Specialist (SEO & Meta Ads)

About the Role We are seeking an experienced, hands-on Digital Performance Specialist to provide ongoing SEO, Meta advertising and digital analytics services. The role will have primary responsibility for improving organic search visibility and managing Meta advertising campaigns, with a strong focus on increasing website traffic, engagement, enquiries and conversions. Key Responsibilities SEO Management Develop and implement an ongoing SEO strategy to improve organic search visibility and website traffic.

Manage on-page SEO, including page titles, meta descriptions, headings, internal linking, image optimisation and content structure.

Conduct keyword research and identify opportunities for new and existing website content.

Optimise website pages and articles using Rank Math.

Monitor technical SEO issues, indexing, redirects, broken links and website health.

Manage and monitor Google Search Console.

Review website content and provide recommendations to improve search performance.

Monitor keyword rankings and organic traffic.

Identify opportunities to improve local and geographic search visibility.

Meta Advertising Plan, create, manage and optimise paid campaigns across Facebook and Instagram using Meta Ads Manager.

Develop campaigns targeting relevant audience segments.

Manage campaign objectives, audiences, placements and budgets.

Undertake ongoing A/B testing of creative, copy, audiences and calls to action.

Monitor campaign performance and make regular adjustments to improve results.

Manage retargeting and prospecting audiences.

Ensure Meta Pixel and conversion tracking are operating correctly.

Recommend appropriate campaign creative and advertising formats.

Analytics & Reporting Monitor performance through GA4, Google Search Console and Meta Ads Manager.

Produce concise monthly reporting covering SEO and paid campaign performance.

Translate data into practical recommendations rather than simply reporting statistics.

Establish benchmarks and KPIs and track progress over time.

Identify trends and opportunities to improve digital performance.

Ensure campaign and website tracking is correctly configured, including UTMs and conversion events.

Skills & Experience The successful candidate should have: Demonstrated experience managing SEO and Meta advertising campaigns.

Strong working knowledge of Meta Ads Manager.

Practical experience with GA4 and Google Search Console.

Experience with WordPress SEO and ideally Rank Math.

Understanding of technical, on-page and content SEO.

Experience with keyword research and SEO tools.

Understanding of digital advertising metrics and campaign optimisation.

Originally posted on Himalayas