Digital Marketing Manager

About Thomas At Thomas, we imagine a world of limitless human potential — where people thrive through self-awareness and authentic connection. For over 45 years, we’ve been pioneers in talent assessment. But now, we’re transforming. We’re evolving from a trusted assessment provider into a disruptive AI-powered people science platform, uniting behavioural insight, data, and technology to revolutionise how people and teams work together. Our new Connection Intelligence (CXI) platform, is redefining collaboration — helping organisations unlock intelligent team profiling, behaviour comparison, and personalised growth at scale. We’re shaping a new era of workplace intelligence. The Opportunity Are you a hands-on digital marketer who loves turning data into action and campaigns into measurable results? We're looking for a Digital Marketing Manager to take ownership of our paid search, paid social and organic search performance, helping us reach the right audiences, generate qualified demand and drive business growth. Reporting to our Head of Digital & Demand, you'll play an important role in improving how we attract and convert potential customers across our digital channels. This is a role for someone who enjoys getting stuck into the detail. You'll be hands-on in advertising platforms, continually testing and optimising campaigns, analysing performance and identifying opportunities to improve results. You'll have the opportunity to influence our digital acquisition performance, experiment with new approaches and help us adapt to the changing world of search, including AI-driven discovery. What You'll Be Doing Paid Search: Plan, manage and optimise campaigns across Google Ads, Microsoft Ads and other relevant platforms, taking ownership of budgets, bidding, keywords, targeting and campaign performance. Paid Social: Build and optimise campaigns across LinkedIn, Meta and other relevant channels, testing audiences, creative, messaging and formats to improve results. SEO & Organic Growth: Improve our organic visibility through keyword research, content optimisation and technical SEO, while exploring opportunities in AI-driven search and Answer Engine Optimisation (AEO). Digital Acquisition: Monitor and improve digital marketing performance, focusing on generating qualified leads, improving conversion rates and driving efficient customer acquisition. Analytics & Insights: Use campaign, website and pipeline data to understand what's working, identify opportunities and recommend improvements to marketing investment. Testing & Optimisation: Continuously experiment with campaigns, landing pages, messaging and customer journeys to improve engagement and conversion. Collaboration: Work closely with colleagues across Demand Generation, Product Marketing, Customer Marketing and Sales to ensure our digital activity supports wider business objectives.