CRM Specialist (Digital Marketing)

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a diverse portfolio of clients to drive growth through data-driven marketing strategies and customer engagement solutions. They are now seeking to hire a CRM Specialist to manage and execute lifecycle marketing programs across email and SMS channels. In this role, you will build, test, and optimise automated CRM workflows and campaign strategies that drive retention and long-term customer value across a portfolio of clients.

Job Responsibilities Campaign & Flow Execution Build, test, schedule, and deliver approved email and SMS campaigns across high-volume, multi-brand CRM calendars Build, maintain, and optimise automations and flows, including triggers, filters, and audience rules Coordinate briefs and assets with account managers, designers, and copywriters to meet campaign specifications Manage execution deadlines, maintain documentation, and communicate progress and issues Audience Segmentation & Program Recommendations Create and maintain audience segments using customer data and segmentation logic Develop lifecycle, retention, audience, and program-design recommendations and testing roadmaps Monitor deliverability, maintain list health, apply suppression rules, and perform data hygiene Quality Assurance & Analytics Complete campaign and automation QA, checking links, personalisation, rendering, audiences, exclusions, and timing Run campaign and flow reporting to track lifecycle performance Analyse performance data and produce client-ready optimisation recommendations