Content Marketing Manager

Role: Content Marketing Manager (12-month FTC – Maternity Cover) Function: B2B Marketing | Content Strategy Responsibility: Own the content that turns attention into leads for The Soar Group, across lead magnets, paid ads, the newsletter, case studies and our organic business channels Reports to: Head of Marketing Location: Hybrid/flexible, with the option to work from our Leeds office, from home, or a mix of both Compensation: £32,000 – £35,000 DOE

Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK. In the last 12 months, we've generated over £250m revenue for our clients, including TRIP, Cowshed, Heights, IM8, 47 Skin, Nutrition Geeks and many more. Our marketing function has grown quickly, and this role is a step up from our Marketing Executive position. You'll be the strategic driver and executor of the "hero" pieces of content that hold our wider content output together, distributed across lead magnets, paid ads, the newsletter, case studies and our organic channels. This is a content-focused role rather than a people-management one — you won't be managing a team, but you will work closely with our Head of Marketing, and lean on the wider marketing function, to keep everything pulling in the same direction. Reporting to our Head of Marketing, you'll be responsible for creating lead magnets and video content that grow our sales pipeline and newsletter list, producing ads for both the agency and the newsletter, turning our client results into case studies people actually want to read, and keeping our business socials consistently active. This is a role for someone who loves making content and cares just as much about what it achieves. You'll track the leads your work generates and use that data to decide what to make next. What you'll do: Lead generation content Lead the ideation and execution of lead magnets and help plan video content built to be used across our full marketing ecosystem. Work with the wider team to pull out the expertise, frameworks and results that make our lead magnets genuinely useful to e-commerce founders and marketers. Promotional strategy Build a clear promotional plan for every piece of lead generation content you create. Brief and create promotional material (copy, hooks, clips, graphics and briefs) so campaigns run with synergy. Agency lead generation ads Ideate and create video and static content to run as paid ads for the agency, generating warm leads for sales. Work with our in-house creative teams to brief, test concepts, learn from performance and iterate for the next batch of ad content. Newsletter ads Ideate and create static and video ads that drive subscriber growth for the newsletter over the next 12 months. Keep a steady pipeline of fresh creative so the channel keeps scaling as ads fatigue. Case studies and testimonials Organise case study and testimonial content with account teams and clients, from gathering results to helping capture quotes and video. Upload finished case studies to the website and build a promotional plan for each one once it's live. Organic social management Keep our business social channels running with a regular stream of content every month, covering our team, our client results and the work we produce. Plan content in advance so our channels don't go quiet. Lead reporting Track the leads generated by your own content and campaigns. Report on performance to the Head of Marketing, sharing what's working, what isn't and what you'll change as a result. Marketing calendar ownership Take strategic ownership of sections of our marketing calendar, ensuring all content has a purpose and speaks in harmony with everything else going out. General Stay up to date with e-commerce best practice and strategy across paid ads, creative, CRO, landing pages and Shopify, so your content stays credible with an expert audience. Communicate and collaborate effectively via Slack and Google Meet. Support the wider marketing team with written and multimedia content where needed, including blogs, website copy and newsletter content.