B2B Marketing Specialist for Hungary

Szia! 👋 At Hedepy , we believe everyone deserves access to quality mental health care, and more and more companies want to offer it to their people. Hungary is one of our fastest-growing markets, and our B2B marketing team needs a native Hungarian voice to keep up with it. We're looking for a B2B Marketing Specialist for the Hungarian market 🇭🇺 who will own HU marketing day to day: from campaigns and account-based marketing to local content, webinars and HR conferences. Our tone is simple: we help HR be the heroes of their workplace. You'll join Ellen (Head of B2B Marketing), Sylwia (B2B Marketing Manager PL) and Daria (B2B Content Specialist) in a team of 4 covering Czechia, Slovakia, Poland and Hungary, and you'll work closely with our Hungarian sales team. We're measured on lead quality, not just volume, and every person's work is visible and makes a difference. What your days will look like 🎯 Account-based marketing (about 30%): building target lists with sales, creating tailored materials, email segmentation and personalised outreach 📈 Running leadgen campaigns on LinkedIn, Meta and Google together with our Performance team (about 20%) ✍️ Localizing and publishing monthly content for Hungarian HR leaders: newsletters, LinkedIn posts and more (about 20%) 🎤 Organizing webinars and our presence at HR conferences such as HR Fest Budapest, hand in hand with sales (about 15%) 📊 Tracking results and reporting : cost per MQL and SQL, conversion rates and data-informed decisions (about 15%) 🤖 Using AI across your workflow to work faster and smarter Your first 3 months Take full ownership of Hungarian newsletters and LinkedIn content Deliver the first ABM target list together with sales Take ownership of Hungarian paid campaigns, with full support from our Head of Performance Own monthly performance reporting