Lead UI/UX Designer - Mobile Casual F2P Games

The Opportunity UserWise is looking for an experienced Lead UI/UX Designer to own the UI/UX discipline for a a mobile Free-to-Play game based on a globally recognized entertainment IP. This is a hands-on leadership role for someone who can translate game and product designs into clear flows, wireframes, and interactive prototypes before significant art or engineering work begins. You will stay ahead of production, validate interactions early, identify usability problems before they become expensive production problems, and follow features through implementation to ensure the intended player experience survives into the final game. You will also mentor and work alongside an existing UI/UX Designer, helping establish stronger UX processes, patterns, and quality standards across the project. This is not a management-only role. We are looking for someone who is comfortable getting directly into the work — mapping flows, wireframing screens, building prototypes, iterating on UI, reviewing builds, and solving problems alongside Game Design, Art, Product, Engineering, and Production. What You’ll Do Own the overall UX quality and UI/UX discipline across the game. Translate game and product concepts into clear user journeys, flows, wireframes, and interactive prototypes. Stay ahead of production by resolving major interaction and usability questions before features move into Art and Engineering. Rapidly prototype and compare UX solutions before committing significant production time. Own information architecture, navigation, screen hierarchy, interaction patterns, usability, and player comprehension. Design intuitive experiences for gameplay, progression, onboarding, rewards, LiveOps, social features, and monetization. Proactively identify UX problems through design reviews, prototypes, and playable builds. Follow features through implementation and work with Engineering to preserve design intent. Improve the Game Design → UX → Art → Engineering workflow so features move through production with clearer intent and fewer late-stage redesigns. Establish reusable UX patterns, UI components, interaction standards, and documentation. Mentor and work in parallel with another UI/UX Designer while remaining directly involved in execution. Partner closely with the Art Director to define and evolve the visual language of the UI, translating the game’s overall art direction into a cohesive, scalable interface system.