Lead Product Designer (UX/UI) - Gamification & Puzzles (5m FTC)

Shape the Future of Digital Puzzle Experiences At Puzzler, we're on a mission to reinvent the digital puzzle experience. As part of an exciting product transformation, we're redesigning our B2B digital puzzle platform to create a modern, engaging, mobile-first experience that delights players while supporting the needs of our partners and clients. We're looking for an experienced Lead Product Designer (UX/UI) with a background in gamification, gaming, puzzles, behavioural design or highly engaging digital consumer products to lead this journey. You'll play a key role in transforming traditional puzzle formats into a contemporary digital entertainment experience that encourages engagement, completion and repeat play. This is an opportunity to make a tangible impact on a well-established product as we prepare to enter new markets and accelerate growth. What You'll Be Doing You'll lead the UX and UI design of key areas of the Puzzler digital experience, helping create products that are intuitive, accessible and designed with engagement at their core. Key responsibilities include: Leading the design of modern, mobile-first digital puzzle experiences. Creating intuitive user journeys that balance simplicity, engagement and enjoyment. Applying gamification principles and behavioural design techniques to encourage repeat play and customer engagement. Conducting user research and translating insights into compelling product experiences. Producing wireframes, prototypes, user flows and high-fidelity designs. Developing scalable design systems that support multiple puzzle formats and partner brands. Collaborating closely with product, engineering and commercial stakeholders throughout delivery. Championing accessibility and inclusive design best practice. Redesigned key elements of Puzzler's white-label digital offering and delivered modern user experiences aligned to the product vision. What Success Looks Like By the end of the contract you will have: Redesigned key elements of Puzzler's white-label digital offering. Delivered modern user experiences aligned to the product vision. Established scalable and configurable design systems capable of supporting multiple puzzle types and brands. Enhanced engagement through thoughtful UX, visual design and gamification principles.